“In selfie mode, hearts will fill the screen - and you’ll be encouraged to tag a friend you want to support.” Mosseri explains. While users who follow Ziegler will have the feature installed automatically, other users will have the option to tap “try it” to add it to their in-app camera features. In collaboration with Maddie Ziegler, a dancer and well-known anti-bullying advocate, the Kindness Camera Effect encourages users to support their friends through kind comments and filter overlays. Facebook also uses specialized technology to detect hate speech in images - leading to something of an arms race between the company and people who post offensive material.įiona Brown, well-being lead for communications at Instagram, said the new anti-bullying feature uses artificial intelligence to contextualize the image itself and flag it as harassment.
Tech companies have also been investing in specialized technology to moderate comments and posts, which is particularly difficult when dealing with photos. Facebook has hired thousands of people to look over content that may run afoul of its rules.
Social media companies have been under pressure to better manage harassment and hate speech, a difficult challenge since many of them have millions of users. Those features allow users to remove “troll comments” from their feeds, with the options to delete or hide comments in “bulk” and report comments on behalf of the victim. Instagram’s parent company, Facebook, also introduced its own anti-bullying tools this month.
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